Inês Parro Sousa (Daybetes) is a diabetes nurse and all her content is related to that subject. She wanted to expand her Instagram account and through it provide online counseling.

I’m in charge of the publishing strategy, I design all the posts as well as e-books and other resources she sells online.The process involves getting the information from Inês and make it visual.

Recently I also started making small videos for Reels. Because of Daybetes’s Instagram account growth and despide still being quite a small account in terms of followers, Inês is already getting paying clients.

Testemonial from the client:

At the time when I went forward with working with Lena, to develop my Instagram page, I was really really at lost of what was needed to be done to take the page to the next level. Lena’s knowledge and, more importantly, the way she quickly figured out what I wanted the page to become was just remarkable. Lena was able to translate who I was on these marvelous posts and reels that capture my essence, who I was as a person and a professional.

This can be seen in all the Instagram pages she manages: they are all different and they all mirror what the person/organization is, behind the screen.

Apart from this, Lena is very easy to communicate with, very open to improve/change the plan in the way that suits the project better. I feel that Lena is happy that I give my opinion/feedback and that it is accepted in a very positive way.

Her knowledge and the urge to know more and better and to be always updated on the Instagram algorithm and its functions gives me peace of mind. If on one hand she knows what is the best for the page, she also informes me about the new features, etc. and gives me ideas to create reels/photos for posts etc.

My page started with 290 followers and no “income”. After 1 year I was already at 1526 followers and getting some money in!

Lena is definitely a trustworthy content creator that motivates you to keep going and vibrates at every positive thing that may happen.

Thank you for everything, Lena!

Inês P. Sousa, Author/Nurse